The simple fact that you are on a website for networking, a UGC (User Generated Content) website, makes you, I, and all of us self-promoters. The boundaries to self-promotion are for each one to decide; if it affects or not our online reputation is something I suppose we are all old enough to realize and manage the way each of us wants. I think the idea behind social/professional network is also to make business and how are you going to do that without some kind of self-promotion? When you advertize your products/services anywhere or by talking to people what are you doing if not self-promotion? Does self-promotion only exist online and specifically on LinkedIn?
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