quarta-feira, 18 de janeiro de 2012

The Best Holiday Social Media Campaigns of 2011, Cristina Falcão

Live Events Aren’t Dead

The holidays also gave us live social events from flash mobs to human Christmas trees. Yes, I said human Christmas trees. Cristina Falcão of Portugal told me, “It was a one-day event in Lisbon where we all were human Christmas trees, carrying one widget light around, shaking hands and reconnecting to the meaning of solidarity in very tough times. Besides making us all get out of our shells and actually recognizing that none of us is alone in these difficult times, we saved on trees, on electricity and we managed to contribute to one of the biggest charities in Portugal – “Banco da Fome” (Bank for the hungry) that feeds thousands of people each day.”

I asked her if there were any pictures of the event, but she said, “No, unfortunately no one remembered taking photos, we were so “children like” that day.” Sounds like an IRL event that transcended our need for technology to be connected. 

Those are just a few of the good things in social I see happening this holiday season. What are some of the things you’ve seen that you thought were innovative, amusing or inspiring? I’d love to hear some of your choices. In the meantime, have a very happy and social holiday season!

 

 

http://socialmediaclub.org/blogs/from-the-clubhouse/best-holiday-social-media-campaigns-2011

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