Virtual Organizations

 

Many researchers conceptualize the virtual organization as a new organizational form. It represents a radical shift from the traditional organization and makes new ways of organizing possible. Such expectations are explored, and the meanings and interpretations of the virtual organization for its designers

 

 

 

 

and virtual workers are investigated in a project that seeks to develop a virtual (reality) organization. The research involved longitudinal participant-observation with the virtual organization design team and interviews with organizational members.

 

 

 

Contrary to indications in the literature, this research found that designers and users predominantly conceive the virtual organization in this instance as an extension of the existing organization, rather than representing radical organizational change.